(575) 442-0499

Privacy Policy

Last updated: April 2026

1. Introduction

Rose Rock Monument (“we,” “our,” or “us”) operates the website at https://rose-rock.com. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our services, or otherwise interact with us. By using our website, you consent to the practices described in this policy.

2. Information We Collect

a) Information You Provide

When you contact us, request a consultation, or submit a form on our website, we may collect the following personal information:

  • Name
  • Email address
  • Phone number
  • Mailing address
  • Details about your inquiry or service request

b) Automatically Collected Information

When you visit our website, certain information may be collected automatically, including:

  • IP address
  • Browser type and version
  • Pages visited and time spent on each page
  • Referring website or source
  • Device type and operating system

c) Cookies

Our website may use cookies and similar tracking technologies, including:

  • Session cookies — essential for website functionality
  • Analytics cookies — help us understand how visitors use our site
  • Third-party cookies — set by services we integrate with (see Section 3)

3. Third-Party Services

We use the following third-party services, each of which has its own privacy policy governing the data they collect:

  • Google Analytics — may be used to analyze website traffic and usage patterns. Google’s privacy policy is available at policies.google.com/privacy.
  • Google Maps — embedded on our website to display our location and service area. Subject to Google’s privacy policy.
  • MonuCore — powers our consultation booking widget at /consultation. Information submitted through the booking widget is processed by MonuCore.
  • Resend — handles email delivery for contact form submissions. Resend’s privacy policy is available at resend.com/legal/privacy-policy.

4. How We Use Your Information

We use the information we collect to:

  • Respond to your inquiries and provide customer service
  • Process consultation bookings and monument orders
  • Send service-related communications
  • Improve our website, services, and customer experience
  • Comply with legal obligations

5. Information Sharing

We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following circumstances:

  • With the third-party service providers listed in Section 3, solely to provide our services
  • When required by law, court order, or governmental authority
  • To protect our rights, safety, or property, or that of our users or others

6. Cookies

Cookies are small text files stored on your device that help us provide and improve our services. We use cookies for website functionality and analytics purposes. You can control or disable cookies through your browser settings. Please note that disabling cookies may affect the functionality of certain features on our website.

7. Data Retention

  • Contact form submissions — retained for up to 3 years
  • Consultation booking data — retained as long as needed to fulfill the service
  • Analytics data — retained per the applicable third-party provider’s policy

8. Your Rights

You have the right to request access to, correction of, or deletion of your personal information. To exercise any of these rights, please contact us at roserocknm@gmail.com. We will respond to your request within a reasonable timeframe.

9. Data Security

We implement reasonable administrative, technical, and physical security measures to protect your personal information. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security. In the event of a data breach that affects your personal information, we will notify you promptly in accordance with applicable law.

10. Children’s Privacy

Our website is not directed at children under the age of 13, and we do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13, we will take steps to delete that information promptly.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Last updated” date. Your continued use of our website after any changes constitutes your acceptance of the revised policy.

12. Contact Us

If you have questions or concerns about this Privacy Policy, please contact us:

Rose Rock Monument
806 Mimosa Ave, Alamogordo, NM 88310
Phone: (575) 442-0499
Email: roserocknm@gmail.com